Amadeus Launches Hotel Optimisation Package

Amadeus has launched an Hotel Optimisation Package.

The Amadeus Hotel Optimisation Package portfolio of solutions is articulated under two areas, Profit Optimisation – to help large travel agencies and travel management companies (TMCs) save time and have more control over global hotel programmes – and Content Optimisation, converting Amadeus into a one-stop-shop for hotel content.

Some of the most prominent solutions of the Amadeus Hotel Optimisation package are:

- Amadeus Hotel Dynamic Saver, a powerful multi-GDS Business Intelligence solution to help both large travel agencies and corporate travel managers maintain high savings standards and ensure hotel contract compliance. Key capabilities include Last Room Availability, identification of rate squatters and automatic future comparison of negotiated vs. public rates to ensure buyers get the best deal at all times. With Dynamic Saver, Amadeus has identified average achievable savings of 10% on total hotel spend for travel agencies and corporations. For a typical Fortune 500 corporation this implies annual savings of up to US$1.6m on hotels alone.

- Integration of hotel aggregator content. As the quickest path to integrating the ‘long tail’ of content, Amadeus has a strong pipeline of hotel aggregators which are being integrated across all its travel agency point-of-sale solutions. First to be integrated, in 2011, were Destinations of the World and Transhotel, representing a total inventory of over 50,000 hotels. Having this popular hotel content fully integrated into Amadeus saves time and money for travel agents and increases service levels for their clients.

- Amadeus LinkHotel, a customised, fast-track service that enables quick seamless integration of specific hotels that are requested by travel agencies and their corporate customers but are currently not bookable on the GDS (for instance, hotels close to remote manufacturing sites which typically would not show on these systems). Through this service Amadeus already connects over six thousand hotels to the GDS universe for real-time reservations.

Additional components within the package include a powerful tool to drive contract compliance by driving smarter booking behaviour at the point of sale.

“In Asia Pacific, we are seeing steady growth in the corporate travel market, which will be a key business driver in 2012. Our goal is to offer our customers a single view across multiple hotel channels and address the needs of the price sensitive traveller with more options in all price ranges,” said Kartikeya Tripathi Head of Hotel Distribution, Amadeus Asia Pacific. “The Amadeus Hotel Optimisation Package empowers our customers to tackle the complex and fragmented markets in Asia Pacific both efficiently and profitably.” 

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