Prince Hotel & Residence KL Appoints Elisa Saw as Director of Marketing Communications

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 5 September 2012

The Prince Hotel & Residence Kuala Lumpur has appointed Ms. Elisa Saw as its new Director of Marketing Communications.

As the Director of Marketing Communications, Ms. Saw will be overseeing the marketing and public relations strategies for the hotel. Her key roles include the development and implementation of marketing strategies in both traditional and digital marketing, advertising, branding, social media, search engine optimization, and search engine marketing.

In addition to that, she is responsible on all aspects on media relations and corporate social responsibility programmes.

Prior to The Prince Hotel & Residence Kuala Lumpur, Ms. Saw was the Marketing Communications Manager for Hard Rock Hotel Penang where she managed the Marketing Communications portfolio since its pre-opening in 2009 working closely with advertising agencies and the hotels in-house marketing team.

Ms. Saw reports directly to the hotels General Manager, Mr. Tim Quarm.

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