SilverNeedle Hospitality Signs GDS Agreement

SilverNeedle Hospitality has entered into a Global Distribution System (GDS) partnership with property management system myfidelio.net to launch its private-label chain code “SD” (SilverNeedle Destinations).

The new GDS code consolidates hotels and resorts across SilverNeedle Hospitality’s portfolio of brands under one common code and assists travel agents and travel consortia in locating and booking hotels within SilverNeedle Hospitality’s growing portfolio. It also allows them to instantly check rates, availability and to make reservations in real time.

“To celebrate the launch of our new private label chain code we are extending a 15% commission to agents on our daily rates booked at any of our properties included under the ‘SD’ code. Our featured signature seasonal packages for each hotel will provide greater choice to clients when booking,” said Iqbal Jumabhoy, MD & Group CEO, SilverNeedle Hospitality.

Key properties under the Grand Chifley, Chifley, Australis and Country Comfort brands are live under the ‘SD’ code at present with further properties operated by SilverNeedle Hospitality in the Asia Pacific region are expected to follow shortly.

The launch of the GDS partnership and the unique ‘SD’ code underline SilverNeedle Hospitality’s vision and expansion plans, including the recent $57m acquisition of the Chifley Hotel, Brisbane which is set to undergo an exciting $35m redevelopment to become the world’s first NEXT Hotel under the company’s flagship brand NEXT Hotels and Resorts.

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