New Upscale Resort Brand Launched; First Project is in Chengdu

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 30 May 2012

The Beijing Tourism Group (BTG) and GHM have formalised a joint venture partnership and unveiled plans to launch an upscale resort concept branded Ahn Luh.

The partners, together with a third investor, the Great Ocean Group (GOG), said the groups first properties will debut in the next two-to-three years.

The hotel groups first project is the Ahn Luh Dujiangyan in Chengdu.

Created by BTG Chairman Duan Qiang, GOG founder Whitney Duan, and resort visionary Adrian Zecha, who founded Amanresorts and co-founded GHM with Hans R. Jenni, the Ahn Luh brand will encapsulate the best while distilling the essence from the various brands that Adrian Zecha has successfully introduced over the years.

The design at each Ahn Luh property will differ, with each handcrafted resort incorporating elements reflective of the arts and culture of its particular locale.

The Ahn Luh Dujiangyan is a project where the historical and cultural elements feature prominently given that the Dujiangyan Irrigation System, along with Mount Qingcheng, are placed together on the UNESCO World Heritage List, said Douglas Zhao, Executive Chairman of the Ahn Luh group. He added, Were planning to build on the great architectural traditions that have evolved in China over the past three thousand years, but at the same time, were looking to exude the enthusiasm and the innovative spirit that abounds throughout China. 

Ahn Luh is charting future developments in major cities and tourism destinations throughout China. In the pipeline are hotels in Beijing, the Pearl River Delta and Southwest China.

Ahn Luhs hotels will come to market as 50 to 100-room and villa properties, featuring 60-square metre rooms and 120-square metre suites. As a complement to each hotels spa, a resident Tai Chi master will manage an on-site Tai Chi Centre.

Other distinguishing features include dian xin breakfast, an all-day Chinese-style tapas bar, indoor and outdoor pools, a library and cigar lounge, airport concierges and a fleet of Wi-Fi-enabled cars.

Each hotel will also house a retail shop selling regional goods as well as traditional Chinese medicine.

Some Ahn Luh properties will include private villas and residences, while all will feature meetings facilities that provide space for executive retreats.

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