29.1% Increase in H1 2012 Drives Abu Dhabi Duty Free Revenues to AED 380 Million

Abu Dhabi Duty Free (ADDF) continues to post steady growth with sales revenues reaching a total of AED 380.2 million in the first half of 2012, a 29.1 % increase compared to the same period in 2011.

The growth was propelled by ADDF’s record breaking second quarter and it outperforms the recently announced passenger traffic increase at Abu Dhabi International Airport of 22.8 % registered in the first half of the year.

ADAC Chief Commercial Officer, Mohammed Al Bulooki, said, “The continued dynamic growth of the second quarter sales is due to a combination of factors. ADAC’s core objective is to continuously invest in passenger amenities, levels of customer service and real innovation and exclusivity within ADDF’s retail offering. ADDF continues to focus on providing value for money across its business, as well as a comprehensive product range to meet all customers’ expectations.”

“Abu Dhabi Duty Free is launching exclusive products, specifically within Perfume and Cosmetics, and these are really paying dividends in revenue growth and customer satisfaction. The spend per passenger has grown by 8.3% in the first six months of 2012 compared to 2011 and remains one of the highest in the region. It is very satisfying that ADDF has maintained its growth above passenger growth, which is a credit to ADAC’s retail partners,” he added.

The +29.11 % revenue growth is across the business: from Gold, managed by Pure Gold; Cigars, managed by Bin Mahmoud; and Relay, to the Luxury category with Burberry, Hermes and Bvlgari all performing strongly. Also ongoing growth in the traditional categories, namely Food and Confectionery, Perfume and Cosmetics completes an excellent first half year for ADDF.

ADDF’s year-end forecast is for sales over AED 770 Million ($210 million) which will represent another record-breaking year in the 30-year history of Abu Dhabi Duty Free.

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