Okura Prestige Bangkok to Enhance Pricing Capabilities with IDeaS

The Okura Prestige Hotel in Bangkok has selected IDeaS Revenue Solutions to scale up its revenue management systems and implement the IDeaS Revenue Management System (RMS).

The Okura Prestige Bangkok is a new hotel occupying the top 12 floors of Bangkok’s Park Ventures Ecoplex.

The hotel is packed full of cutting-edge green technology and energy-saving techniques and is located at the corner of Phloenchit Road and Wireless Road in the heart of Bangkok.

“The Okura Prestige is very proud to open its doors to a range of business and leisure travellers. Our guests enjoy the very best facilities that a hotel can offer in Bangkok and it is very important that we adopt the best technologies and systems to ensure that we maximize revenue potential,” said Okura Prestige General Manager, Samir Wildemann. “We chose to work with IDeaS as they offered an advanced system that really resonated with our management team. IDeaS identified a scalable approach to revenue management and this is an essential ingredient in the formula for success.”

Mr Wildemann and his team are now drawing upon IDeaS’ Forecasting Management System to provide a clear vision of its data, bringing accuracy and consistency to forecasting demand and occupancy that, in turn, is enhancing revenue opportunities day by day.

The hotel will also implement the RMS which is a pricing solution that analyzes data and enables hotels to make strategic pricing and inventory management decisions.

“As the local hotel market grows and local competition increases in Thailand, it is vital hoteliers place greater emphasis on their ability to accurately predict hotel occupancy patterns and ensure they have the right systems in place to maximize revenue,” said Grahame Tate, Managing Director of IDeaS APAC. “Our goal in working with The Okura Prestige is to provide the very best revenue management and pricing solutions to the hotel, sensitive to the stage of development and demand the hotel is facing. We are confident the revenue management pathway we have developed for The Okura Prestige will enable them to intelligently price their room inventory and ancillary services, thereby benefitting overall hotel profitability.”

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