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New Livery for Air New Zealands Fleet

Travel News Asia Latest Travel News Podcasts Videos Thursday, 26 July 2012
 

The tails of all new Air New Zealand aircraft entering the fleet are be painted black, and the lettering of the Air New Zealand name is also being modernised.

Our iconic symbol, the Koru, will remain but it will be set within our national colour rather than the blue and green tones on our tails today. Alongside this change we are introducing a new lettering style for the Air New Zealand name, which will adorn all our new aircraft. This will also be rolled out across all our signage and communications channels by the end of the year, Mr Fyfe said.

Air New Zealand began using black as its corporate colour ahead of the All Blacks campaign last year.

Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline. It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage, added Mr Fyfe.

The airline worked in collaboration with world leading Kiwi typeface designer Kris Sowersby and Designworks to develop exclusive new lettering for the Air New Zealand name.

Mr Sowersby said, The Air New Zealand lettering has remained relatively unchanged for the past 20 years, but the airline has undergone significant cultural and reputational change. The challenge was to develop a new style which retained the history and credibility while injecting a new sense of momentum and modernity.

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