IDeaS Expands Partnership with Cornell; Doubles Scholarships

Travel News Asia Latest Travel News Podcasts Videos Monday, 2 April 2012

Amid a regional shortage of trained revenue management professionals, IDeaS Revenue Solutions has expanded its partnership with The Cornell University School of Hotel Administration to further advance the revenue management profession within hotels.

Under the new agreement, IDeaS will double the number of scholarships it offers within its Revenue Management Scholarship Program. The program now includes 12 scholarships annually for basic and advanced revenue management courses from Cornell University.

As more hospitality leaders recognize revenue managements valuable role and contributions to hotel success, talented professionals are in high demand, said Vivek Bhogaraju, Senior Manager, Corporate Business Development, IDeaS. In order to foster increased awareness and interest in revenue management among todays hospitality students, we feel it is imperative to offer opportunities for growth and development in this important field.

As a provider of pricing and revenue management software, services and consulting, IDeaS has been a long-time partner of The Cornell University School of Hotel Administration, one of the worlds leading institutions for hospitality management. For the past three years, IDeaS has offered six scholarships annually to qualified recipients, and winners have spanned the U.S., Europe and China.

This years program will include 12 scholarships and offer hospitality professionals worldwide the opportunity to gain online revenue management certifications from Cornell University. Scholarship recipients will receive paid registration to five eCornell courses, leading to certificates in either Hotel Revenue Management taught by Dr. Sheryl Kimes, Professor of Operations Management, Cornell School of Hotel Administration, or Advanced Revenue Management: Pricing and Demand Strategies taught by Dr. Chris Anderson, Associate Professor of Operations Management, Cornell School of Hotel Administration.

Partnering with companies like IDeaS is critical to Cornells success and that of our faculty because it allows us to interact very closely with the people who are at the forefront of pricing and revenue management within hospitality, said Dr. Steve Carvell, Associate Professor and Associate Dean for Academic Affairs, The Cornell University School of Hotel Administration. IDeaS expertise will help us promote more sophisticated revenue management practices, and the synergies that have come out of the partnership, such as the expanded scholarship program, are already evident.

The application deadline for the Hotel Revenue Management scholarship is 25 May 2012. The application deadline for the Advanced Revenue Management scholarship is 9 September 2012.

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