Sir Peter Blake and Swarovski Create Sparkling Union Jack Phone Box

Sir Peter Blake has created a sparkling union jack phone box using more than 400,000 Swarovski Elements for BT ArtBox, a celebration of the 25th anniversary of Childline.

Sir Peter, who celebrates his 80th birthday on 25th June, is renowned for his Pop Art style and his ability to create works of art out of an eclectic collage of materials.

For BT ArtBox he has covered a full-scale replica of the classic UK phone box in a riot of red, white and blue Swarovski crystals, to celebrate the 25th anniversary of Childline and raise funds and awareness for the charity, which gives millions of children a chance to talk about their problems.

Sir Peter said, “It has been a pleasure to use Sir Giles Gilbert Scott’s iconic phone box and to work with Swarovski to create a celebration of Britishness in 2012, the year of the Queen’s Diamond Jubilee and the London Olympic Games.”

Sir Peter’s ArtBox will be displayed on Bond Street until 16 July 2012 and in the window of Harvey Nichols during the Olympics.

Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business, said, “Sir Peter Blake’s legendary ability to combine materials, colours and inspiration made him the perfect artist for Swarovski to collaborate with. He has created a spectacular new take on Gilbert Scott’s British design classic in support of Childline - such a fantastic cause.”

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