JAL Unveils New Uniforms

Travel News Asia Latest Travel News Podcasts Videos Friday, 21 December 2012

JAL has unveiled the group's brand new set of uniforms for approximately 26,700 of its staff members, including flight crew, cabin attendants, various ground staff at the airport and city offices, as well as maintenance staff.

The new uniforms will be adopted in the first half of fiscal year 2013 (between 1 April and 30 September 2013).

Created based on the concept of the new JAL Brand, the latest uniforms are coordinated with JAL's current aircraft livery and airport signage to clearly project a distinguished JAL Group brand image.

Consolidating the designs across various sections within the JAL Group and conducting a thorough review of the selection and management of the materials used, has also helped realize significant cost savings.

For cabin crew and passenger service staff who are always interacting with customers at the frontlines, JAL engaged the help of Japanese fashion designer Keita Maruyama, who conceptualized the design for these uniforms.

Flight Crew: The flight crew's cap and chest emblems will now feature the JAL brand mark's distinctive circular-crane logo, while the traditional, elegant black double-breasted suits with gold arm stripes are retained to continue portraying an aura of reliability and sense of security for the passengers. The flight crew uniform for all six air-transport operators of the JAL Group - JAL, JAL Express, J-AIR, Japan Air Commuter, Japan Transocean Air and Ryukyu Air Commuter will be standardized.

Cabin Attendants: Designed by Keita Maruyama, the new uniforms for cabin crew prominently feature JAL's crane logo and are also standardized for cabin attendants across all JAL Group airlines, differentiated only by the color of their scarves for female attendants. The base color of the cabin crew uniforms is a noble, dark blue tone, with linings in JAL's corporate red color around the cuffs and the lower edge of the jacket for women and on the pocket lip of the men's suit jacket. Female cabin attendants will wear a one piece dress with half-length sleeves to the elbow, smartly lined with white around the collar and cuffs. An outlined breast-pocket and red belt complete the outfit. Male cabin attendants will wear suits designed to allow easy movements of the arms and legs while maintaining an elegant silhouette.

Passenger Service Staff: Also designed by Maruyama, uniforms for JAL's passenger service staff at the airport as well as in city offices will utilize the same noble, dark blue color and red linings in synchronization with the cabin crew uniforms to be easily identified as JAL Group employees. Check-in agents, VIP guest relations agents and lounge staff at the airport will each have distinctly-designed jackets based on their respective roles so that customers can easily recognize and approach them for assistance at the airport.

Maintenance, Ground and Cargo Handling Staff:  The coveralls for both maintenance, as well as ground and cargo handling staff have a generally light grey base while only the sleeves will be highlighted with a distinct color to set them apart. This heightens the clarity of each group's function while raising the consciousness of inter-department unity. Maintenance staff will wear coveralls with black sleeves with a thick stripe of red running down from the underarm to the wrist. In contrast, ground and cargo handling staff will wear coveralls with bright-red sleeves and a thick stripe of light-grey in the same area. Both will have the JAL logo printed on the back.

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