Groupon Opens Concept Store in Hong Kong

Groupon has opened a concept store in Hong Kong.

Located in Soundwill Plaza in the heart of Causeway Bay's shopping area, the Groupon Concept Store offers customers a platform to redeem lifestyle products, and test the products in a physical environment, bridging the gap between the online and offline world.

As part of its opening celebration, Groupon scattered flash mob dancers throughout Hong Kong this past week, ending with a final dance in front of Times Square just before a traditional Green Lion Dance to officially mark the opening of the store.

The Groupon Concept Store which has 4,000 square feet of floor space, mirrors every aspect of the website's rich content, giving a physical expression of the brand.

The shop provides customers with iPads to browse, purchase, print and redeem their Groupon vouchers on the spot.

"We've found many customers prefer picking up their Groupon products opposed to delivery in Hong Kong and as part of our commitment to our customers and the customer experience, the Groupon Concept Store is now launched. The Groupon Concept Shop, located in Soundwill Plaza also showcases selected products which will be made available for immediate purchase via the Groupon website on our iPad's," said Danny Yeung, Chief Executive Officer and Founder of Groupon Hong Kong. "The store reinforces our commitment to bringing more value and a better experience to customers in Hong Kong."

The Groupon Shop is located at 3/F, Soundwill Plaza, Causeway Bay (opposite to Times Square), and is open from 10am to 9pm from Monday to Sunday including public holidays.

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