Carlson Rezidor Hotel Group Established

Travel News Asia Latest Travel News Podcasts Videos Friday, 20 January 2012

Carlson and Rezidor have established the Carlson Rezidor Hotel Group.

While the legal status and ownership structure of Carlson and Rezidor remain the same, the Carlson Rezidor Hotel Group has been created to pursue the global alignment and management of its brands, the development of its revenue generation engines, global purchasing opportunities, and people development on a global basis.

Commercial activities will be conducted under the Carlson Rezidor Hotel Group name, irrespective of geographies.

Carlson and Rezidor have a long, common history and have grown together over the past 17 years, said Hubert Joly, president and chief executive officer, Carlson. Going to market as one is a next and natural step. We are leveraging the strengths of two great companies to create value for all our stakeholders.

Kurt Ritter, president and chief executive officer, Rezidor, said, The goal of this development is to generate more attractive financial returns for the owners and greater value for all shareholders, to be perceived by business partners around the world as one global hotel company, to offer more compelling and consistent value propositions to the guests, and to offer global career and development opportunities to the staff.

The Carlson Rezidor Hotel Group has a portfolio of more than 1,300 hotels, a global footprint covering 80 countries, and a powerful set of global brands (including Radisson Blu, Radisson, Country Inns & Suites By Carlson, Park Inn by Radisson, Hotel Missoni and Park Plaza).

Through a number of concrete revenue generation initiatives, the Carlson Rezidor Hotel Group aims to generate more than US$ 400 million in additional revenue and a RevPAR Index increase of more than 9 points by 2015. These initiatives include a reinforced global sales team; revenue optimization tools; partnership projects with travel intermediaries, including Carlson Wagonlit Travel; and the rapid growth of Club Carlson, the groups loyalty program.

A global steering committee has been established to oversee these value creation areas and the development of the Carlson Rezidor Hotel Group. It is co-chaired by Joly and Ritter.

The chosen logo of the Carlson Rezidor Hotel Group symbolizes several key elements: the combination of the Carlson name and the Rezidor name highlights the nature of the relationship, i.e., that of a partnership; and the Carlson symbol on top of the logo represents important values such as relationships, heritage, innovation and service. 

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