STR Expands Analysis of Japan's Hotel Industry

According to data from STR Global's Japan Hotel Review, hotel performance in Japan is making a comeback after suffering the understandable setback following the earthquake and tsunami in March 2011.

STR has expanded the sample of participating hotels in Japan to 316 as of November 2011. This is an increase of 66 hotels or 26.4% since December 2010.

"We are delighted to witness the resilience of the Japanese hotel market seen in the upturn of performance following the dramatic earthquake and tsunami in Japan last March," said Elizabeth Randall, managing director of STR Global. "We can now better serve this valuable market, and the Japan Hotel Review will enable our clients to continue following the performances of 24 segments in one report, from country-level down to Tokyo split by class on a monthly basis."

The growth of STR Global's hotel sample in Japan allows reporting on four additional markets all on Honshu, the largest Japanese island. To the northeast is tourist region of Tohoku, the area most affected by the earthquake and tsunami, and on the northwest coast of the East Sea / Sea of Japan is Hokuriku within the Chubu region. Also new is Yokohama, the major commercial hub just south of Tokyo and the Kanto Regional market covering the area surrounding Tokyo.

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