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        	  An exuberant hiking group, including about 100 
			  in-town visitors, jogged from the Peak to Pok Fu Lam Reservoir on 
			  Sunday to kick-start this year’s Great Outdoors Hong Kong 
			  campaign, which is organised by the Hong Kong Tourism Board (HKTB) 
			  and co-organised by the Agriculture, Fisheries and Conservation 
			  Department (AFCD) to promote the beautiful natural scenery of Hong 
			  Kong. 
			  The campaign offers free guided tours along five 
			  thematic hiking trails for visitors on five consecutive Sundays 
			  until 9 December. There is a quota of 100 for each tour. 
			  Interested visitors should sign up at an HKTB Visitor Centre at 
			  least two days before a tour takes place. The four remaining routes are: 
			  18 November - Island Landscapes - Yung Shue Wan to 
			  Sok Kwu Wan (Lamma Island) 
			  25 November - Geological Landscapes - MacLehose 
			  Trail Sections 1 & 2, from High Island Reservoir East Dam to Sai 
			  Wan Pavilion 
			  2 December - Urban Getaway - Dragon’s Back 
			  9 December - Heritage Hike - Tung Chung to Tai O 
			  In addition to the guided tours, the HKTB has 
			  produced an up-to-date “Great Outdoors Hong Kong” activity guide 
			  to help visitors, especially FITs, plan 
			  their own hiking trips. The guide introduces various hiking trails 
			  and islands in Hong Kong, and offers information on both free and 
			  commercial tours organised by local hiking groups and the travel 
			  trade. 
			  In select short-haul markets, the HKTB has 
			  rolled out promotions to raise awareness of the campaign, 
			  collaborating, for example, with a popular sportswear brand and 
			  travel agencies in Korea to recruit enthusiastic hikers to take 
			  part in “Great Outdoors Hong Kong”. 
			  In long-haul markets, the HKTB 
			  has invited media guests, including ones from American magazines 
			  Fortune, Passport Magazine and Men’s Journal, as well as Germany’s 
			  n-TV station, to explore Hong Kong’s natural world and showcase 
			  its beauty to their readers or viewers. 
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