Conrad Bali Appoints Specialist to Transform Jiwa Spa

The Conrad Bali has appointed Australian spa and wellness specialist, Melanie James, to head up the future development of its 17-room rejuvenation destination, Jiwa Spa.

Australian-born Ms James has extensive experience and a diverse knowledge base in both spa operations and commercial business management, having held various regional positions across multiple industries.

Melanie’s skill set, is courtesy of having previously worked in a general management position within The Golden Door Group, one of Australia’s leading operators of Health Retreats and Spas. She was also spa operations manager at Gaia Retreat & Spa, the renowned holistic retreat founded by legendary singer and actress Olivia Newton-John.

Her appointment signifies a dynamic shift for Jiwa Spa at Conrad Bali, as it looks to reposition itself as a leading wellness destination spa.

With a strong focus on product development, Melanie will be creating a holistic spa and wellness concept for Jiwa Spa through a combination of innovative spa journeys and personalized wellness programs, all designed to attract a wider guest demographic within the emerging wellness tourism market.

“Melanie has a very good understanding of the Hilton Worldwide spa business and specializes in building businesses up to reach their full potential. This is exactly what Jiwa Spa requires as we continue to deliver individualized experiences to guests at Conrad Bali,” said Jean-Sebastien Kling, general manager Conrad Bali.

Melanie James makes the move to Conrad Bali, where she also holds the dual position of Regional Spa Operations Manager – Australasia and Indonesia for Hilton Worldwide.

In her time with Hilton Worldwide, Melanie has successfully managed the pre-opening and launch of the first purpose-built eforea Spa at Hilton in Australia, the global spa concept by Hilton, generating significant brand awareness and successful penetration of the local market with this new product.

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