Anantara Selects IDeaS Technology to Help Boost Performance

After a trial period, Anantara Hotels, Resorts & Spas has decided to install a mixture of the IDeaS Forecasting Management System (FMS) and the IDeaS Revenue Management System (RMS) into all Anantara-owned hotels.

Anantara is a Thai-based hospitality company operating 15 hotels in the Asia Pacific, Middle East and Indian Ocean regions, with seven more hotels set to open by the end of the year.

Philip Schaetz as Vice President Revenue Management for Anantara, said, “Manually generated data could result in our forecasts being quickly out of date or less accurate, which was not a satisfactory outcome for the hotels. There was an immediate need to help our hotels have a better strategic approach to their business.”

The combination of the IDeaS FMS and IDeaS RMS provides Anantara with accurate pricing and a clear vision to their data across all hotels, bringing additional accuracy and consistency to the revenue management process.

In addition to updating their approach to forecasting, Anantara properties are also looking to capitalise on growth in direct bookings and the retail travel market.

“What really drew us towards IDeaS was how their systems provide us with an indication of the opportunity costs of selling any given amount of our business at a given wholesale price. This is particularly inspiring for us as the resort market is traditionally driven by wholesale. By working with IDeaS, we have opened the door to strategic thinking to further capitalise on traditional wholesale models; so we are becoming more competitive to inbound inter-Asian markets overall, and can really optimise our business mix,” Mr. Schaetz said.

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