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ATR Delivers Pink ATR to Azul

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 9 March 2011

ATR has delivered to Brazils Azul Linhas Areas an ATR 72 that has been painted pink, symbolizing the promotion of breast cancer awareness.

On its fuselage, the aircraft will promote FEMAMA, a Brazilian non-profit organization dedicated to fighting the disease. In addition, ATR and its suppliers involved in the organization of the delivery of the aircraft will contribute funds for the Toulouse Cancer Campus. These funds will finance a breast cancer promotion campaign during the next edition of Pink October, an annual international awareness event.

The airline is also conducting awareness initiatives on breast cancer screening and self-examination procedures at the Brazilian airports where the pink ATR will land. These initiatives will include conferences given by FEMAMA volunteers and the distribution of informational brochures, which will also be available on board the aircraft.

Pink, the characteristic color of the city of Toulouse, which is the birthplace of both ATR and the center of excellence for cancer research, inspired the name of the aircraft: La ville rose, or The pink city. All the female personnel of ATR, FEMAMAs president and women representatives of local and regional institutions attended this special event.

David Neeleman, Founder and Chairman of the Board of Azul Linhas Areas, said, For Azul, it is very important to combine our growth with the development of social initiatives. Our new ATR aircraft, and our partnership with FEMAMA, will bring us the opportunities of further communication on the importance of breast cancer prevention. A pink ATR aircraft is definitely an optimal way to bring this message across the country.

Filippo Bagnato, Chief Executive Officer of ATR, added, By getting involved with Azul Linhas Areas and to FEMAMA in this major awareness programme, we aimed to associate ATR with such an important fight. We are proud to see that an ATR aircraft will promote breast cancer awareness in Brazil. We are also pleased to establish a durable commitment with the Toulouse Cancer Campus, a growing institution which is becoming an international reference center. With this pink ATR aircraft we will have the opportunity of expanding the awareness message among our operators, thus providing an international dimension to such important initiative.

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