STA Travel has teamed up with Sustainable Travel
International (STI) in a commitment to “green” its work place by
measuring the total operations-based carbon footprint, driving
recycling and clean energy strategies across all parts of its
business and choosing to work with suppliers with genuine
sustainability goals in their business.
STA Travel aims to become STEP
(Sustainable Tourism Eco-certified Program) accredited by 2015.
STI’s STEP represents the gold standard for companies striving to
be environmentally innovative, socially responsible and is
endorsed by the United Nations’ Global Sustainable Tourism
Council.
Peter Liney, CEO
STA Travel, said,
“Already a market leader in student travel, STA Travel also wants
to be recognised as the market leader for the sustainable way it manages its business, trips and tours. In making this commitment
will believe we will generate real business benefits from
increased efficiency and cost savings as well as building
increased customer loyalty and employee engagement. By
differentiating ourselves from a sustainability perspective we are
demonstrating market leadership in a way which is totally aligned
with the concerns of our customers and employees.”
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