Best Western Signs Hotel in Melaka

Best Western has signed a new hotel in the historic city of Melaka in Malaysia.

 The 300-room project, scheduled to open in 2013, is situated in Ayer Keroh, the Melaka Trade Centre which is a modern business development with several international and local food & beverage outlets.

 The five-star hotel will open as a Best Western Premier hotel with a large banquet facility, entertainment outlets, corporate offices and banks. The nearby area is also surrounded by a hypermarket, a water theme park, the city’s bus terminal and the Malaysia International Trade Centre (MITC).

“Along with the well-established tourist flow Melaka already enjoys, the growing MICE sector in Malaysia will be a key focus for the new Best Western Premier. The hotel’s prime location within such a dynamic and high profile development as the Melaka Trade Centre positions it perfectly for this. The hotel’s extensive meeting, banquet and catering facilities provide untold opportunities for MICE organizers. Strategically speaking in terms of location, product and brand expansion, this is a valuable addition to Best Western’s growing Malaysia portfolio” said Glenn de Souza, Best Western International’s Vice President International’s Operations – Asia and the Middle East.

Melaka has fast become one of the most attractive holiday destinations in Malaysia contributing significantly to the development of tourism as the state’s main economy. The Melaka State Government has initiated a number of projects that will enhance the state's position as a leading foreign tourist destination, while promoting domestic tourism.

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