Heritage Hotels & Resorts Boosts Bookings with Pegasus

Heritage Hotels & Resorts has reported a growth in reservations of +12.2% and in revenue of +11.6% after switching to Pegasus Solutions’ RezView NG central reservations system (CRS) in early 2011.

 The collection of seven independent hotels in the southwestern U.S. has seen reservations jump as much as +32% at its Hotel Chimayo in Santa Fe since migration.

Heritage Hotels & Resorts offers seven properties, including the Hotel Albuquerque at Old Town, Nativo Lodge, Hotel St. Francis, The Lodge at Santa Fe, Hotel Encanto, and the recently transformed Hotel Chimayo de Santa Fe (previously Hotel Plaza Real). In addition to its New Mexico portfolio, Heritage also operates the Esplendor Resort in Rio Rico, Ariz.

“Flexibility of the platform was one of the most important factors we considered when researching our new CRS,” said Kathleen Cullen, corporate director revenue strategies for Heritage Hotels & Resorts. “Customer service was another major factor in our decision. We are a young and small company so it was important to ensure that we identified a business partner that would help us grow our business. As a smaller fish competing for global business, we needed to go with a company that would not treat us like a number, but was still able to deliver the sophisticated technology we were looking for.”

Heritage also selected Pegasus’ RezView NG based on its solid distribution and ability to sell each hotel as a distinct property, allowing a redesign of the Heritage revenue management strategy. Pegasus invested the service and support on-site at Heritage headquarters in Albuquerque to address Heritage’s unique needs and ensure they were prepared to reap the greatest returns from their technology investment.

“RezView NG is the only CRS on the market that was built from the ground-up in the post-internet age of hotel buying,” said Mike Kistner, chief executive officer of Pegasus Solutions. “For groups like Heritage Hotels & Resorts, this means they can easily manage both the demand and requirements of direct consumer shopping while remaining competitive and appealing to a global audience.”

A case study, which is available online, reports that the Heritage properties realized a +12.2% growth in reservations and an +11.6% increase in revenue. The three Santa Fe properties, which include the Hotel Chimayo, saw an astounding +32% growth in reservations with a +14.4% jump in revenue.

Heritage Hotels and Resorts also works with Pegasus for global distribution via Utell Connect, online booking with NetBooker NG; agent-preferred Global Commission Processing Services; and private label voice services.

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