LAN Airlines has launched its fourth
affiliate carrier, LAN Colombia.
Colombia is the second biggest
passenger market in South America after Brazil, and is the fourth
largest economy in Latin America. It is also the second most
populated country in the region, making it a very attractive
market
for airlines.
The entry into the Colombian market is important
for LAN, which acquired AIRES, a Colombia-based airline, in
November 2010.
LAN Colombia will add 23 destinations to the
LAN network, including 22 domestic destinations in Colombia and
the international destination of Fort Lauderdale, Florida from
Bogota D.C..
“We’re proud that the network of LAN Airlines
and its affiliates is increasing by 22 new destinations in
Colombia, and expanding its connections in South America and the
rest of the world,” said Ignacio Cueto, Chief Operating Officer,
LAN Airlines. “This is excellent news not only
for Colombia, but for all of our passengers because they will gain
immediate access to important benefits right away, and can enjoy
the great variety of tourism destinations that Colombia has to
offer while enjoying LAN’s world class in-flight experience.”
A year ago, LAN announced the final purchase of
98.942% of the shares in the Colombian airline AIRES.
The airline has since implemented operational changes, such as
modifications to flight schedules, improving efficiency and
ensuring safety standards and on-time performance consistent with
LAN’s standards.
LAN Colombia has a workforce of 1,750,
23% of domestic market share, and offers an impressive network of
domestic flights within the country with a fleet of 26 aircraft.
Since the acquisition of AIRES, LAN has invested US$405
million in the implementation of LAN operational standards,
rebranding, as well as fleet updates and expansion, including the
incorporation of three new Airbus A320 aircraft.
LAN
Colombia joins LAN Peru, LAN Argentina and LAN Ecuador as the
fourth affiliate of LAN Airlines, which is based in Santiago, Chile.
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