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Onyx to Launch New Customer Loyalty Program

Travel News Asia Latest Travel News Podcasts Videos Friday, 7 January 2011

The Onyx Hospitality Group has signed a partnership agreement with Voila Hotel Rewards to unveil its new customer loyalty program, Chorus Rewards, for hotels, resorts and residences within the Amari brand, the centerpiece of the Onyx portfolio.

Commenting on the development, Peter Henley, CEO of Onyx said, It is very exciting for us to launch our own customer loyalty initiative in conjunction with Voila and offer customers the opportunity to benefit from their continued loyalty to the Amari brand ... Voila delivers an ever-increasing membership base from hotels worldwide. Plus, program members can reap additional benefits in the entertainment and travel sectors.

Voila Hotel Rewards unites a network of nearly 250 four and five-star independent hotels and luxury brands around the world. The recent partnership makes Onyx the only Thai-based, Thai-owned hotel group in the Voila global network.

Mr. Gabi Kool, Voila Hotel Rewards Senior Vice President and Managing Director said, We could not have wished for a better partner in the Thai market. The Onyx Management team and their portfolio of growing brands are second to none. Our partnership will support Onyxs strategic development in launching a fully bespoke loyalty program for their frequent guests, helping them to drive increased repeat bookings across a wonderful network of hotels in Thailand and, very soon, India as well.

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