Great Hotels of the World to Unveil New Directory @ ITB 2011

Great Hotels of the World will unveil a completely new hotel directory at this year’s ITB Berlin.

The 2011 directory, featuring over 350 pages has been restyled both visually and editorially to create a publication that will make a worthy addition to any coffee table or bookshelf.

With a luxurious look and feel, the directory inspires readers to explore new destinations with stories of real experiences at the hotels written in a unique personal editorial style. Each page has been individually crafted with bespoke design and stunning photography.

The directory has been renamed – Pure Hotels presented by Great Hotels of the World – reflecting the group’s recent introduction of Pure Lifestyle Collections, a series of niche-specific leisure travel collections. It has also taken on a new size – it is vertical in shape and has more pages packed full of useful information about each hotel.

Peter Gould, CEO at Great Hotels of the World said, “Traditional hotel directories tend to follow the same old-fashioned format, but we’ve taken the idea of a hotel directory and have upgraded it to that of bookstand quality to cater to today’s discerning traveller. We visited each hotel individually and wrote about our own personal experiences creating an inspiring story for each one. The directory will set a new creative benchmark for our sector.”

Pure Hotels presented by Great Hotels of the World will be on sale through the Great Hotels website as well as at key travel points and select bookstores from April 2011.

Complimentary Pure Hotels directories are available at the Great Hotels of the World stand 111A in Hall 9 at ITB Berlin 2011.

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