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eRevMax Enhances Room Distribution and Pricing Automation Features

Travel News Asia Latest Travel News Podcasts Videos Thursday, 3 March 2011

eRevMax, an online channel management technology provider, has developed new room distribution and pricing automation features into its product lines.

With the availability of Allocation Management and AutoRTSE hoteliers can now save additional time by further automating and optimizing revenue strategies.

Separately or combined both applications allow for fully automated inventory management and rate calculation across over 700 connected websites based on channel performance.

Allocation Management completely automates room distribution of available inventory across selected websites by adhering to pre-configured rules and threshold values.

Available inventory is updated based on confirmed reservations, and all reservations captured during this process can be reported to connected property management systems (PMS) to eliminate manual data entry.

AutoRTSE on the other hand provides the ability to automatically calculate rates based on real-time competitor pricing data, hotel occupancy levels and other pre-defined parameters. Once determined, the hotelier has the ability to let the system automatically distribute those rates to configured websites or publish them through the traditional channel manager following a manual review.

Both, Allocation Management and AutoRTSE combined provide for an almost hands-off channel management system that will also warn hoteliers about rate changes or availability problems to improve production across low commission websites and to maximise bookings from top producers when required.

Allocation Management function automates the process of room distribution by adhering to pre-configured rules and threshold values based on confirmed reservations. Drawing rooms from the hotels Allocation Pool, it automatically redistributes inventory across the chosen channels so hotels can increase revenue from the most effective websites.

It simplifies the distribution of current available rooms by splitting inventory between various OTAs based on a preset percentage formula decided by the property. It reduces the risk of overbooking and helps to sell last-room availability.

"These additions to RTSuite will make the inventory and revenue management processes easier and more flexible to manage, said Keith Povah, Division President RTSuite, eRevMax. RateTiger has achieved significant industry credibility for constantly adding new services and features to improve the online sales environment. RTSuite is an all-in-one solution for hoteliers seeking to optimise third-party distribution channels with real-time updates."

Allocation Management and AutoRTSE are now available within eRevMaxs premium products RateTiger RTSuite and RTConnect. The functions are optional components and can be selected independently.

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