Joakim Landholm Appointed Head of Commercial @ SAS

Following Scandinavian Airlines CEO Rickard Gustafson presenting the company's new strategic direction earlier this month, which included its current Commercial department being split into two departments - Commercial and Marketing & Sales - the new head of Commercial has now been appointed.

Joakim Landholm will take on the responsibility as Head of Commercial, and he will also be a member of SAS' group management team.

Joakim Landholm is currently the Chief Operating Officer at RSA Scandinavia. He also has a broad leadership background from both strategic and analytical functions at GE Money Bank, Accenture and Swedbank.

Aged 42, he holds a Master of Science in Business and Economics from the Stockholm School of Economics. Landholm is expected to take on his new role no later than 1 April 2012.

"I'm pleased that we have concluded the recruitment of one of the two vacancies in the new management team. Joakim is an experienced leader with a sharp intellect, who has throughout his career in various companies and industries repeatedly proven that he can define a plan and deliver accordingly. I'm therefore confident that Joakim will deliver `Commercial Excellence', one of SAS' new four pillars, with the experienced team in the Commercial department," said Rickard Gustafson, CEO, SAS. 

SAS' current Chief Commercial Officer, Robin Kamark, will stay with SAS until the new department heads start but no later than March 2012.

The position of Head of Sales & Marketing is still vacant.

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