Global Holiday Inn Refresh Close to Completion

Holiday Inn’s US$1 billion global brand refresh program is close to completion.

The program is 94% complete globally and 96% complete in the Asia Pacific region.

Started in 2007, Holiday Inn’s Refresh program has now processed facelifts at more than 3,100 Holiday Inn and Holiday Inn Express hotels, representing over 430,000 rooms worldwide. 

Jennifer Yuen, brand director for Holiday Inn in Asia and Australasia, said, “As the leading midscale hotel brand, Holiday Inn is constantly seeking ways to enhance our guests’ experience and provide great value. Our refreshed rooms, new amenities and helpful staff make Holiday Inn the ideal place to stay for both business and leisure travellers.”

The Holiday Inn portfolio is expanding rapidly in the region with 11 new hotel openings in the last 24 months and 28 more in the pipeline over the next three years. This year alone, five brand new Holiday Inn properties opened in India (Cochin and Pune), New Zealand (Rotorua), Vanuatu and Thailand (Phuket Mai Khao Beach).

The new standard across all refreshed and new Holiday Inn hotels includes:

• A new arrival experience, logo and signage
• Guest beds made using high quality bed linen with duck down duvets and pillow top mattresses, with a choice of soft or firm pillows
• A range of international and local entertainment channels
• Bathrooms fitted with a three function massage showerhead
• Ergonomic work station, data ports, high speed Internet access and Wi-Fi capabilities. 

See recent travel news from: Travel News Asia, IHG, InterContinental Hotels Group, Holiday Inn