STR Global to Provide Choice Hotels with Benchmarking Services

Travel News Asia Latest Travel News Podcasts Videos Tuesday, 29 March 2011

Choice Hotels International has signed a global agreement for STR Global to provide it with benchmarking services.

Initially, STR Global will work together to roll out the STAR program to hotels in the United Kingdom, Australasia, Mexico, Central & South America, Germany and France in 2011.

Choice Hotels International has more than 485,000 rooms globally with the brands such as Clarion, Quality, Comfort and Sleep Inn, ranging from limited-service to full-service hotels in the Economy, Midscale and Upscale segments.

Bill Carlson, SVP Performance Analytics, Choice Hotels International, said, "Choice Hotels International has chosen STR Global as its provider because they offer the depth of coverage on a global basis to enable us to get the data from one trusted source and provide our hotels and our corporate office with access to the performance and benchmarking results in a practicable and easy-to-use manner."

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