STR Reports US Hotel Performance in Q1 2011

Travel News Asia Latest Travel News Podcasts Videos Thursday, 28 April 2011

According to data from STR, the U.S. hotel industry reported increases in all three key performance metrics for Q1 2011 in year-on-year measurements.

The industry's occupancy increased 5.7% to 54.9%, ADR rose 3.1% to US$99.37, and RevPAR was up 9% to US$54.56.

"The industry's upward momentum continued in the first three months of 2011 with the strongest quarterly RevPAR growth since first-quarter 2006," said Bobby Bowers, senior VP at STR. "Supply growth continued its downward trajectory, demand growth remained healthy and ADR accounted for a greater percentage of the quarter's RevPAR increase. This marks the industry's fourth consecutive quarterly RevPAR gain, and we expect positive news will continue as 2011 unfolds."

Among the Top 25 Markets, Detroit, Michigan, was the only market to report a double-digit occupancy increase, rising 13.7% to 54%. New York, New York, fell 2.6% in occupancy to 70.1%, reporting the only occupancy decrease.

San Francisco/San Mateo, California, experienced the largest ADR increase, rising 13% to US$143.29, followed by Oahu Island, Hawaii, with a 10.1% increase to US$160.10. Norfolk-Virginia Beach, Virginia (-2.9% to US$70.40), and Atlanta, Georgia (-2% to US$83.69), reported the largest ADR decreases for the quarter.

Four markets achieved RevPAR increases of more than 15%: San Francisco/San Mateo (+22.1% to US$100.52); Dallas, Texas (+19.8% to US$55.01); Oahu Island (+19.1% to US$131.58); and Detroit (+16% to US$41.39).

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