STR Global Strengthens its Coverage of Denmarks Hotel Industry

Travel News Asia Latest Travel News Podcasts Videos Tuesday, 2 August 2011

STR Global has increased its market coverage in Denmark with the addition of two Danish hotel groups.

The provision of hotel performance data by Zleep Hotels and Comwell Hotels brings the number of hotels in the country contributing data to STR Global to 85, representing 13,500 rooms.

The increase in market penetration will allow STR Global to provide more in-depth market information from a wider range of hotels.

Revenue managers at Zleep and Comwell hotels are now able to use the STAR and other reports available from STR Global to keep a closer eye on market developments.

"We are delighted to have increased our involvement in the Danish hotel market", said Elizabeth Randall, managing director of STR Global. "The positive sentiment we are receiving from existing participants has been rewarding, and the enlarged scope of our coverage in this market makes us the ?go to' resource for hotel performance data in Denmark."

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