Worldhotels Reports 20% Q1 2011 Growth

Travel News Asia Latest Travel News Podcasts Videos Friday, 27 May 2011

Worldhotels has reported that its room night bookings for Q1 2011 show a 20% year-on-year increase. Increases were seen across all booking channels, with the star performer being Worldhotels internet booking engine Resmaster, which showed growth of 26%.

Room nights booked via GDSs (Global Distribution Systems) increased by 20%, while bookings made through the groups website showed an 11% increase.

The statistics represent a significant success for Worldhotels given that 2010 was itself a record year for the group, showing a 25% increase in room night production compared with 2009.

Even compared to the pre-crisis figures of the first quarter of 2008, this year boasts an increase of 33% of room nights.

Worldhotels Managing Director Robert Hornman believes the groups new Fast Forward sales strategy has played a critical role in its continuing growth.

 We have looked closely at different markets, business segments and channels and are committed to providing our affiliate hotels with the best tools possible to capitalise on their opportunities, Mr Hornman said. Already this year we have introduced two new products, OTA360 and Spider by Worldhotels, designed to help hotels grow their online business, while a dedicated tool for MICE professionals has also been launched ... Our first quarter results are extremely positive and show that we are well on the way to achieving our goals for 2011.

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