Utell Launches New Groups & Events Service

Utell Hotels & Resorts has launched a new Groups & Events service aimed at securing multiple reservations for member hotels.

Targeting a worldwide audience of corporate and leisure customers, Utell Groups & Events enables users to select the service they require by completing an online inquiry form outlining their request or by contacting Utell’s global call centre.

The form will be available in English, German, Brazilian Portuguese, Spanish, French and Italian on utellagent.com, with dedicated language support available globally.

Elaine Kennedy, vice president, global demand sales, Utell Hotels & Resorts said, “While group bookings present a substantial revenue opportunity for Utell member hotels, it has historically been very difficult to make group bookings on the global distribution systems. By delivering a personalised, international service, we provide the essential human touch required to deal with complex group booking requests in multiple languages. This is another extension of Utell’s commitment to matching supply and demand with a diverse portfolio of thousands of properties worldwide, catering to both business and leisure audiences.”

The Groups & Events service is being offered with three variations, including (i) group accommodation only, (ii) meeting space and event assistance only, or (iii) a combination of both – group accommodation, detailed meeting requests and event support.

Utell has also launched a worldwide marketing campaign supporting this initiative offering agents the chance to win a Blackberry Tablet if they provide the Groups & Events reservation teams with a brief between now and the end of October.

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