Thai Airways Int. to Implement Amadeus Alta Customer Management Solution

Travel News Asia Latest Travel News Podcasts Videos Friday, 22 July 2011

Thai Airways International is enhancing its passenger service system with the introduction of the Amadeus Alta Customer Management Solution to manage its domestic and international reservations, inventory and departure control processes.

The Amadeus Alta Customer Management Solution supports individual airline requirements in a multi-carrier community environment which is particularly beneficial to airlines, like THAI, that are members of a global alliance and need to share availability, fares, customer and booking information with partner airlines.

David Brett, President, Amadeus Asia said, Our advanced technology solutions will enable THAI to remain at the forefront of change and continue to innovate in an increasingly competitive market. By choosing the full Alta suite, THAI recognises that technology is a core component that will help it realise its goals and continue to modernise passenger processes. We are proud to be working with THAI who joins over 110 airlines globally that have chosen Alta as their advanced passenger service system.

THAI and Amadeus have enjoyed a long-standing partnership. THAI already uses the Amadeus Reservations platform and has been using the Amadeus e-Retail booking engine and Amadeus e-Merchandise calendar shopping solution for its online channel for over five years. THAI also has a global content agreement with Amadeus providing over 90,000 travel agency points of sale access to THAIs global airfare schedule.

Justin Erbacci, Vice President Information Technology at Star Alliance added, We are delighted that THAI has selected the Amadeus Alta Suite and will join the Star Alliance Common IT Platform. CITP is a strategic programme, focused on the effort to better serve the customer, markedly lower IT costs and significantly increase the speed of delivering new products to market. Once implemented, it enables participating member airlines to improve customer services and enhance operational capabilities.

THAIs migration to the Amadeus Alta Customer Management Solution is expected by 2013.

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