High Passenger Demand for Mobile Apps @ Brazils Largest Airport

Travel News Asia Latest Travel News Podcasts Videos Friday, 18 November 2011

There is significant demand among smartphone-carrying passengers at Brazils largest airport, So Paulo Guarulhos International Airport (GRU), for mobile access to trip-related information while moving through the airport.

 This years SITA/Air Transport World Passenger Self-Service Survey found that 90% of GRU survey respondents carrying a smartphone would welcome free Wi-Fi access while 54% would be willing to pay for access to trip-related information.

Services that are of particular interest to smartphone carriers are: information on gate changes, flight delays and boarding status, 78%; time to reach departure gate, 25%; location of nearest lounge, 23%; wait times at security, 15%; and information on airport parking, 7%.

The rising influence of the smartphone is a key finding from the 6th annual SITA/ Air Transport World Passenger Self-Service Survey carried out with a representative sample of the 283.5 million passengers who pass through six of the worlds leading airport hubs including Abu Dhabi International Airport, Beijing International Airport; Frankfurt International Airport; Hartsfield-Jackson, Atlanta; Mumbai International Airport; and So Paulo Guarulhos International Airport.

Some 63% of GRU passengers were carrying a mobile phone while 26% were carrying smartphones, more than double last years 12%. Smartphone penetration still remains considerably below the global survey average of 54%. In GRU, 35% of first/business class respondents and 33% of frequent flyers (10+ trips per year) were carrying a smartphone.

At 30%, the percentage of GRU passengers travelling with a mobile device who had Bluetooth activated when interviewed was higher than anywhere else, and well above the global average of 22%, which puts the airport authorities in a good position when it comes to introducing queue management and avoiding bottlenecks at border control and check-in.

GRU is the airport in the survey with the highest percentage of passengers checking in a bag, 94%, compared to a global figure of 67%. Most GRU passengers were on medium- or long-haul flights which generally have a higher proportion of passengers checking in bags.

Self-service check-in has not been widely adopted at GRU with 87% of all respondents using a check-in counter compared to 44% globally. And 60% of those who used a check-in counter did so because they had a bag to check-in. Just 9% used an airport kiosk for check-in while both web check-in and off-airport kiosk check-in were each used by just 2%.

Norbert Steiger, SITA Regional Vice President for Latin America and the Caribbean, said, There is a modernisation programme currently underway across 16 Brazilian airports in advance of next years World Cup event and we expect that this will inspire more travellers to use self-service check-in. SITAs experience elsewhere shows that once self-service check-in kiosks are widely available and well-promoted the public respond with enthusiasm.

The survey found a significant appetite for new self-service options, especially related to bag management, including the following: tracking of bag location from a mobile device, 85%; reporting a missing bag from a kiosk, 82%; self-service bag drop, 73%; tag own bag, 68%; transfer kiosks, 65%; and self-boarding, 53%.

Overall, 57% of GRU passengers booked online, exactly the same as the global rate. GRU stands out for the fact that 74% of passengers who booked online had used the airline website compared to a global survey rate of 52%.

GRU passengers also make the most use of airline websites for non-air offers. Compared to a 25% global rate, 48% of GRU passengers who booked on the airline website also booked a hotel room and 40% used it to buy products and gifts compared to just 12% globally.

Other non-air offers popular with GRU passengers were: modifying a reservation, 43%; purchasing preferred seating, 31%; car rental, 15%; booking a vacation, 13%; and purchasing additional transportation, 8%.

See recent travel news from: Travel News Asia, SITA, Rio de Janeiro, Mobile, App, Smartphone, Sao Paulo, Brazil

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.

Copyright © 1997-2023