TravelNewsAsia.com

IDeaS Pricing Solutions to Help Boost Revenue @ Royal Plaza on Scotts

Travel News Asia Latest Travel News Podcasts Videos Tuesday, 18 October 2011

The Royal Plaza on Scotts in Singapore has adopted pricing solutions from IDeaS in an attempt to enhance occupancy and maximise revenue.

Royal Plaza on Scotts is located in the heart of Singapore, just steps away from Orchard Road.

In working with IDeaS, Royal Plaza on Scotts has turned to the IDeaS Revenue Management System (RMS) in order to continually assess the hotels performance, accurately forecast occupancy and business demand, and determine the correct pricing for hotel rooms.

Patrick Fiat, General Manager of Royal Plaza on Scotts, said, Royal Plaza on Scotts is an extremely popular hotel in Singapore always looking to implement the most advanced operational technologies and strategies for the benefit of our guests. Singapore is a highly competitive operating environment for any hotel, but through our partnership with IDeaS we are able to better identify and target the right guest whether they be a business traveller, group or tourist at the right time.

Importantly, the IDeaS RMS Best Available Rate (BAR) functionality will allow Royal Plaza on Scotts to accurately quote the optimal rate for their hotel rooms to potential guests. These rates are calculated to provide the highest probability of selling based on the arrival date and length of stay ensuring occupancy and revenue is maximised.

The hotel sector across Asia continues to grow on the back of rising domestic and international tourism and increased business travel. With this growth comes increased competition, therefore it is vital that savvy hotel operators like the Royal Plaza on Scotts have the most advanced operating strategies and technologies on hand to ensure their ongoing profitability, said Grahame Tate, Managing Director of IDeaS APAC. Through working with IDeaS, Royal Plaza on Scotts is better able to make strategic decisions with a clear view of their competitors positions and determine correct pricing for their propertys rooms and group bookings.

See recent travel news from: Travel News Asia, IDeaS, Royal Plaza on Scotts, Singapore

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from TravelNewsAsia.com. To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: https://www.travelnewsasia.com/travelnews.xml and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.

     
Advertising
Advertising
Copyright © 1997-2024 TravelNewsAsia.com