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Ritz-Carlton: Let Us Stay With You

Travel News Asia Latest Travel News Podcasts Videos Friday, 16 September 2011

In a new advertising campaign which launches this month, The Ritz-Carlton Hotel Company is asking guests Let Us Stay With You, thereby reversing the age-old approach of hotels asking guests to stay with them.

Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.

We worked with a dynamic cross-section of more than 35,000 ladies and gentlemen around the world to define the pillars of the new brand platform, said Chris Gabaldon, Chief Sales & Marketing Officer, The Ritz-Carlton. We made a deliberate decision not to call this a campaign or advertising program because we feel this platform is so much more than that. It is a series of guidelines which inform how we interact with our guests, which new products and services we introduce, how we train and evangelize our employees, and even our design dcor strategy.

The campaign addresses a primary priority that the organization believes is essential to the long-term success of The Ritz-Carlton within an evolving luxury consumer mind-set: to create guests for life through thoughtful touch points along their continuous journey as a guest.

The Ritz-Carlton is a brand that has proven the test of time and has continued to elevate its game to compete not only within the luxury hotel sector, but amongst the most elite luxury labels in the world, said Herve Humler, President of The Ritz-Carlton. We continue to deliver a unique blend of refined, yet relevant physical spaces, legendary service, superb craftsmanship by the ladies and gentlemen who work for the company, and innovative services; proof that our legendary icon only continues to improve.

Let Us Stay With You packages have also been launched at Ritz-Carlton properties, in tandem with the roll out of the different communications channels.

Discover With You opens a world of discovery in the Ritz-Carlton destinations, Rejuvenate You offers a variety of spa moments and Treat You carries the promise of the most exquisite surrounds of The Club Level.

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