OMD Wins Tourism Australia Account

Travel News Asia Latest Travel News Podcasts Videos Thursday, 16 June 2011

Tourism Australia has appointed OMD for its global media services account.

The contract covers media planning and buying; search marketing and optimisation services; and social media marketing.

Tourism marketing is constantly evolving and the expiry of our existing global media services contract provided us with an opportunity to test the market again, in line with Tourism Australias long-term strategy and goals, said Tourism Australia Managing Director, Andrew McEvoy. OMD demonstrated creativity, consistency and a depth of talent on a global basis, as well as a real enthusiasm for our business, and were really pleased to have them on board. Carat has done a great job for us over the past six years, including helping to roll out our current global brand campaign, Theres nothing like Australia, and Id like to thank them for their efforts.

OMD CEO Australia, Peter Horgan added, With what is still a relatively new global brand campaign really starting to gain traction and with the recent launch of the 2020 Tourism Industry Potential, this is a hugely exciting time to be working with Tourism Australia. Getting the opportunity to help market your own country at home and abroad doesnt come along every day and were thrilled to be entrusted with the responsibility.

The new arrangements will start on 1 July 2011 and run for three years, with an option to extend the contract for two further 12 month periods.

Tourism Australias current global media services contract with Carat Australia Media Services Pty Ltd will expire on 30 June 2011.

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