Big Shot Global Loyalty Programme Launched

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 16 November 2011

A new global loyalty programme that allows members to earn points when travelling and shopping, and redeem the accumulated points for rewards including flight seats has been launched.

The programme, called Big, enables members to earn loyalty points called Biggies when shopping with the programme partners worldwide including AirAsia and the Tune Group of Companies. Other Big partners include Indosat in Indonesia and CentralWorld in Thailand.

As a global loyalty programme, Big membership is borderless and open to anyone aged 2 years and above, anywhere in the world. Each member, nicknamed Big Shot, is issued with a Big card carrying the cardholders name and membership identification number, or Big Shot ID.

In Malaysia, the Big card doubles up as a BigVisa Prepaid card, which cardholders can reload at all major banks or online at Bigs website Cardholders can now shop at millions of merchants worldwide where Visa is accepted, both online and over the counter. Big Visa Prepaid is eligible for those aged 18 and above.

AirAsia Group CEO and Tune Group Co-Founder, Tan Sri Tony Fernandes said, The Big launch is a major breakthrough as we seek to reward our loyal guests and customers. Big has certainly given a new definition to frequent flying and loyalty programmes as we know them. Merchants and partners should view Big as an extended marketing and loyalty arm in further growing the businesses and market shares.

The greatest feature of Big is the redemption of flight seats. However, AirAsia and our other related businesses are just some of Bigs participating merchants and partners. Members can look forward to a whole new world of rewards and benefits when they shop using their Big card. Its about turning your everyday lifestyle spending into rewards and before you know it, you are ready to fly to your dream destination, Mr Fernandes added.

The Big loyalty programme is managed by Think Big Digital, a 50:50 joint-venture between low cost airline AirAsia and Tune Money, the financial services arm of the Tune Group of Companies.

Big was soft-launched a month ago and has so far received 60,000 applications.

Providing further details on how the Big loyalty programme works, Big CEO, Johan Aris Ibrahim said, Earning points or Biggies is simple. Just present your Big card at Visa merchants and Big partners or quote your Big Shot ID when you shop online and Biggies will automatically be loaded into your account. For example, each RM2 transaction with Big partners like AirAsia, AirAsia Megastore, AirAsiaRedTix, AirAsia Go and Tune Hotels will earn you 1 Biggie.

For the Big Visa Prepaid card in Malaysia, each RM2 transaction paid on the card will generate 1 Biggie, while selected merchants will give double the points. This is on top of the points you earned as a Big Shot so that means you can earn even more Biggies at a faster rate, Johan explained.

There are 1,500 Big partners with more than 3,000 retail outlets around the globe where Big Shots can collect double Biggies, both online and offline. On top of that Big has also set up an online shopping mall at, featuring more than 1,000 cross-border global merchants allowing Big Shots to earn Biggies.

A Big Shot can start redeeming from as low as 400 Biggies. Those with insufficient Biggies have the option of topping up with cash.

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