Starwood Opens W London-Leicester Square

Travel News Asia Latest Travel News Podcasts Videos Tuesday, 15 February 2011

Starwood has opened the W London-Leicester Square, the W brand's 40th hotel globally.

Set in the epicentre of London's entertainment scene, W London is situated on the corner of Leicester Square and Wardour Street, nestled between cultural Soho and the world famous square.

The building, which was developed by Northern Irish property company McAleer & Rushe, stands 10-storeys tall and is veiled in translucent glass that will change colour according to the time of day, the ambience of the area or happenings within the hotel and city.

The opening of W London follows the opening of the W Taipei which opened earlier on Monday.

"London is an important gateway city globally, and the opening of W London has been highly anticipated by us all," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide. "From New York city, the birthplace of W Hotels, to London - from Times Square to Leicester Square - this iconic opening is sure to propel the W brand in its continued transformation into a global powerhouse."

The hotel features 192 guest rooms, including 17 suites, three WOW suites and one Extreme WOW suite as well as the UK's first Spice Market, a signature restaurant by three Michelin-starred chef Jean-Georges Vongerichten, inspired by the vibrant street life of South East Asia and Wyld, a new take on the hotel bar scene run by London-based nightlife gurus, Ignite Group.

W London also features the signature W Lounge welcome experience, offering cocktails and bites with a twist on traditional English favourites; SWEAT, state-of-the-art fitness facility, offering rooftop views of Soho and beyond as well as exclusive images by photographer Marcel Van Der Vlugt; AWAY Spa with a focus on detox and refuel; a modern Screening Room with seating for 38; and W Studio Spaces that are dynamic enough to host a cocktail reception, board meeting or cosy dinner.

W London - Leicester Square is located at 10 Wardour Street, London, W1D 6QF. Rooms start from 269 per room per night plus VAT.

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