Rugby World Cup in New Zealand to be Broadcast in 3D

The Rugby World Cup is to be broadcast in 3D technology for the very first time after Rugby World Cup Limited (RWCL) appointed 3DLive as Official 3D Broadcaster of RWC 2011 in New Zealand.

One of the pioneers of 3D production in New Zealand, 3DLive will deliver a 3D feed of the Rugby World Cup 2011 semi-finals, Bronze Final and Final, taking advantage of the latest next generation technology to give viewers around the world a unique experience of rugby’s showcase tournament.

3DLive will produce a theatrical feed for cinema and big screen venues in New Zealand and Australia and this feed will also be available to global partners. A broadcast feed will be available to all RWC 2011 Rights Holding Broadcasters.

“This announcement represents a significant development for Rugby World Cup and underlines our commitment to ensuring that Rugby fans around the world are able to enjoy the latest broadcast technology,” said WCL Chairman, Bernard Lapasset. “Over four billion television viewers enjoyed the last Rugby World Cup. In a sport where innovation and tradition go hand in hand we will give Rugby fans a new viewing dimension that will enhance their experience of a tournament that continues to reach out to more men, women and children through all media platforms.”

3DLive Director Ronel Schodt, added, “3D technology offers a stunning new perspective to traditional 2D rugby coverage. You really do feel as if you’re in the front row of the stadium. It’s an experience that’s as close as you’ll get to being at the live match.”

In addition to making the broadcast feed available to Rights Holding Broadcasters, 3DLive is also expected to provide a solution for offsite 3D viewing areas in New Zealand and Australia.

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