Marina Bay Sands to Host Zee Cine Awards 2011

Zee Entertainment Enterprises, one of India’s leading television, media and entertainment conglomerates has confirmed that this year’s Zee Cine Awards will be held at Marina Bay Sands in Singapore on 14 January 2011.

The awards ceremony will bring India’s leading artistes to Singapore to recognize their accomplishments for exceptional performances in the Indian film industry. A-list celebrities such as Shah Rukh Khan, Akshay Kumar, Priyanka Chopra, Ashwariya Rai Bachan, Abhishek Bachan and many other prominent personalities from the Indian film industry will raise the glamour quotient of this high profile event, which will be broadcast around the world.

 The awards ceremony will be held at the Sands Expo and Convention Center, in the Grand Ballroom with a simulcast to the Events Plaza, to allow thousands of fans to dance to Bollywood’s best beats and get a glimpse of their favorite actors.

Marina Bay Sands President and Chief Executive Officer, Mr. Thomas Arasi said, “Being Chosen to host the Zee Cine Awards is such an honor. The Indian market is extremely important us and the Zee Cine Awards is a great platform because it is regarded as one of the most credible award shows in the Indian film industry. We look forward to delivering true Bollywood culture, talent and entertainment to our guests.”

The event will include a variety of performances from India’s best choreographed dances to hit songs from the nominated movies of the year with a vibrant kaleidoscope of colour, expression, humor and music.

Mohan Gopinath, Business Head, Zee Cinema, said, “The incredible venues, facilities and expertise that Marina Bay Sands, Singapore has to offer will showcase Bollywood at its best. Hosting this event will reinforce a number of characteristics that represent India and Singapore – open, tolerant, hospitable and creative – while also showing the many art and cultural possibilities. We will work together to make this year's event the most memorable celebration for Indian Cinema for all our viewers.”

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