Carlson Hotels Enhances goldpoints plus Rewards Programme

Members of the Carlson Hotels goldpoints plus hotel rewards programme can benefit from two changes this year: decreased award point levels at many of the hotels worldwide and a simplified award structure.

Now, more than 300 hotels and resorts worldwide among the higher categories require fewer points for an award night, making it easier and faster to earn a free night. For example, a free night at The Regent Beijing or another top hotel or resort will require only 60,000 points instead of the 90,000 points previously required.

In addition to decreasing award stay point requirements, goldpoints plus has simplified the overall award structure by eliminating the premium-priced award level (FlexNights), effective 1 February 2010. As a result, there will be one award level for all nights, making it easier and less expensive for members to redeem points at our hotels.

“These changes are one of many positive enhancements we have made to the goldpoints plus programme. Customers seem to be embracing the changes as our membership has grown almost 20% in the last year. We will continue to focus on offering more value to our goldpoints plus members so look for more positives in the future,” said Heather Passe, vice president of Customer Relationship Marketing, Carlson Hotels.

The goldpoints plus members who book more than one night in the same reservation will continue to enjoy 10% fewer points per night starting with the second night.

The new reduced point levels apply to Regent, Radisson, Park Plaza, Country Inns & Suites and Park Inn hotels.

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