Claridges will unveil Diane von
Furstenbergs first interior design project in June with a series
of rooms and suites.
Claridges, in Mayfair, London, has always been
at the forefront of design and Diane von Furstenberg, a longtime
guest and friend of the hotel, will bring her iconic prints and
bold colours as well as original pieces of furniture to the
Claridges and Diane von Furstenberg have
enjoyed an intimate relationship since the 1970s and some of her
past collections have even been inspired by the renowned hotel.
One of my fondest memories was when I was in London as a young,
independent businesswoman and stayed at Claridges. I knew I had
made it. To me, Claridges is the most glamourous hotel in the
world; I regard it as my home away from home, commented Diane von
Furstenberg. I am honoured to become part of the hotels legacy
and rich design history.
For more than a century, Claridges has stood
as an emblem of timeless glamour, added Stephen Alden, CEO Maybourne Hotel Group. Our collaboration with the talented Diane
von Furstenberg is the latest storyline within our history of
forward-thinking design. Dianes personal love and passion for
Claridges provides a unique perspective which she will draw upon
in executing her creative vision.
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