JetLite Invests in New Uniforms

JetLite, the wholly owned subsidiary of Jet Airways India, has invested in a new uniform for its staff.

The uniform has been designed by renowned Italian fashion designer Roberto Capucci. The new blue and white uniforms with embroidered collars draw inspiration from the traditional Jodhpuri style of Rajasthan.

Commenting on the new look and feel for the JetLite brand, Sudheer Raghavan, CCO, Jet Airways said, “JetLite’s mission is to be the leading value carrier in India with a reputation for on-time performance and reliability, while offering passengers true value, beyond mere low fares, in terms of a quality product and friendly service. In line with this mission JetLite has evolved to form an integral part of the product offering from the Jet Airways group, embodying important brand values like warmth, reliability and courtesy, delivered by an attentive staff. What we have sought to do is give our JetLite guests a more up-to-date expression of those values, by giving a contemporary look to Indian traditions as a major point of differentiation through the new uniforms. We are confident that JetLite will emerge as the carrier of choice for our guests in the value carrier segment.”

JetLite today also affords its guests enhanced connectivity across more than 66 domestic and international markets through a codeshare partnership with Jet Airways. With this partnership, Jet Airways’ JetPrivilege members traveling on these codeshare flights can also avail of a range of JP benefits, including the accrual of JPMiles based on class of travel.

JetLite currently flies to 25 domestic destinations and 2 international destinations (Kathmandu and Colombo), operating over 110 flights a day, and plans to further enhance its connectivity through effective network alignments.

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