Starwood appoints Matthew Jung as Marketing Director for W Brand in Asia

Starwood Hotels & Resorts has appointed marketing veteran Matthew Jung as its marketing director for the W brand in Asia Pacific.

Three W hotels are confirmed to open in 2010. W Koh Samui will unfurl in quarter two of the year while W Guangzhou and W Bali Seminyak are scheduled to commence operations in December. Currently, there are three W hotels operating in Asia: W Hong Kong (2008), W Maldives (2006), and W Seoul (2004).

Jung spent the past two years heading up brand-building, marketing and public relations for the W Hong Kong. A 12-year events and entertainment, media and hospitality marketing veteran in Asia Pacific, Jung joined W Hong Kong in 2007 as Director of Marketing responsible for launching the brand and the hotel in a key Asian gateway city.

“There is so much happening culturally and creatively in the new markets where W hotels will be opening and where W brand already exists,” Jung said. “It is my mandate to further integrate W passion points and brand essence into all of W hotels’ happenings and we look forward to continually live up to our brand promises, innovating fresh and memorable experiences for our guests.”

Jung will be responsible for leading the development and execution of W brand communication plans in Asia Pacific, and supporting W hotels with revenue generating activities. He is based at Starwood’s Hong Kong office, working within the Brand Management team.

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