PCB Appoints Xzodus as Marketing Rep for Singapore / Malaysia

Travel News Asia Latest Travel News Podcasts Videos Thursday, 30 September 2010

The Perth Convention Bureau has appointed Xzodus as its marketing representative for Singapore and Malaysia.

Perth Convention Bureau Chairman, Ian Laurance, said that the PCB had been anxious to have an in-market presence in Singapore for several years.

The appointment of Xzodus represents a major development in the evolution of the Bureaus overseas marketing activities, he said. This is a timely appointment that we believe will deliver sound results for our destination.

The Bureaus Managing Director, Christine McLean, said Xzodus would have responsibility for developing business events opportunities from both the Singaporean and Malaysian markets.

Zxodus also represents Tourism Western Australia in Singapore so there are excellent synergies for us in appointing them to deliver marketing services for the Bureau, she said.

Ms McLean said South East Asia was a growing market for Western Australia because of its close proximity to Perth, the fact that it was in the same time zone and had excellent airline access. And Western Australia was able to offer a sophisticated business events product.

The Bureau has developed strong relationships with corporate and incentive agents in Singapore and the rest of Asia over the years and we aim to strengthen these and grow new relationships through this appointment.

PCB, established in 1972, is responsible for marketing Perth and Western Australia as a destination for conventions, exhibitions and incentive travel groups.

In 2009-2010 it secured business events that are expected to inject more than $90 million into the Western Australian economy over the next four years.

See other recent news regarding: Airlines, Airports, Awards, Flights, Codeshare, Lounges, First Class, Business Class, MICE, GDS, Rewards, Miles, Hotels, Apartments, Promotions, Spas, Yoga, Retreat, New Hotels, Traffic, Visitor Arrivals, Cruises, Free Deals, Videos, Xzodus, Perth, Singapore, Marketing

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.

Copyright © 1997-2024