Keen Named a PATA Preferred Partner

Keen, the independent global brand strategy and integrated communications agency, has been named a Preferred Partner for destination branding by the Pacific Asia Travel Association (PATA).

Keen is the first in what will be a new alliance of PATA Preferred Partners, a select group of businesses drawn from a variety of travel and tourism-related enterprises within the Asia Pacific region.

“Our partnership with Keen represents a strategic push by PATA to add commercial value to the Association while forging stronger connections to businesses in new sectors within the travel and tourism industry,” said PATA CEO Greg Duffell. “With Preferred Partners such as Keen, an agency specializing in branding and marketing for travel and tourism, PATA is creating alliances within new areas of the business community that add further dimension to our Association.”

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