Amadeus Signs New Content Agreement with Cathay Pacific

Amadeus has signed an extensive long-term content agreement with Cathay Pacific, which offers Amadeus agents access to a comprehensive range of Cathay Pacific and Dragonair fares, schedules and availability.

“Travel agencies remain a key sales channel for Cathay Pacific,” said Clarence Tai, General Manager Sales & Distribution for the airline. “It is critical that our travel agency partners have access to a broad range of fare products of Cathay Pacific and Dragonair. Amadeus is an important distribution channel for us, enabling true global coverage. We are pleased to announce this new agreement as we enhance our distribution relationship with Amadeus.”

The new agreement offers Amadeus subscribers in Asia access to the same level of fares, availability and functionality – and under the same conditions – as any other travel agent content channel.

Outside Asia, Cathay Pacific and Dragonair have increased their content guarantee to Amadeus to include all fares, availability and functionality – again, under the same conditions – as the airlines distribute through its own website, call centre and other travel agency content access channels.

John Chapman, Vice President, Airline Group, Amadeus Asia Pacific, said, “Amadeus has an excellent, long-term relationship with Cathay Pacific as both a provider of Airline IT solutions and as a distribution partner, ensuring Cathay Pacific fares are available for our extensive global network of travel agencies.. We are committed to securing long-term partnerships with leading airlines in order to ensure our subscribers have access to the most comprehensive range of flight options and are delighted to announce this multi-year agreement with Cathay Pacific.”

In addition to distributing Cathay Pacific’s content to more than 90,000 travel agency points of sale worldwide, Amadeus provides the e-commerce technology that powers the Cathay Pacific’s website, enabling the airline’s customers to shop, book and manage their travel online.

Cathay Pacific and Dragonair are also in the process of implementing the Amadeus Altéa Customer Management System, which will manage reservations, inventory and departure control from late 2011.

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