TAM Airlines is now offering inflight mobile
communications through a partnership with OnAir.
Based on Inmarsat SwiftBroadband, the high-capacity service is available to
passengers traveling aboard TAM's Airbus A321 operating between
Guarulhos, Recife, Natal, Fortaleza and Porto Alegre.
Passengers can make and receive phone calls, send
and receive text messages and access the Internet through GPRS
networks from their own GSM handsets.
"With our Spirit to
Serve, we are innovating once again to offer the best service. The
demand of an onboard cellular was detected on researches with our
passengers who wish to be connected to work, family and friends
while traveling," said Manoela Amaro, TAM Airlines' Marketing
Director.
TAM's service allows as
many as eight passengers to make and receive calls simultaneously
on a flight with no limits on data and text messaging. Mobile
phones will work in exactly the same way as in international
roaming and can be activated as soon as the aircraft reaches an
altitude of 4,000 metres (13 thousand feet). Passengers can use
their Smartphones onboard to access e-mails or surf the Internet
and usage will be charged directly by the mobile network provider
to the passenger's phone bill at rates set by his or her usual provider.
During takeoff passengers will be instructed to
switch off their electronic devices. The system provides complete
aircraft safety by preventing any interference between mobile
phone signals, mobile infrastructures on the ground and the
aircraft's commands. If necessary, the OnAir system can be turned
off by the aircraft's crew at any time. It is important to note
that, even if devices are inadvertently left on during landing and
takeoff, they cannot interfere with the aircraft's systems.
Today,
TAM has already installed the system onboard an Airbus A321
equipped with 220 seats. The company plans to equip more aircraft
on domestic routes with the technology starting in 2011.
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