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Allure of the Seas to Feature Starbucks

Travel News Asia Latest Travel News Podcasts Videos Friday, 29 October 2010

Royal Caribbean Internationals new Allure of the Seas is to feature the first Starbucks at sea.

Through the licensing agreement between Starbucks and Royal Caribbean guests their favourite signature made-to-order espresso beverages and Frappuccino blended beverages will have to look no further than their neighborhood Starbucks on the bustling Royal Promenade.

We are always looking for unique ways and places to connect with our customers and deliver the Starbucks Experience, said Chris Carr, senior vice president and general manager of Starbucks Licensed Stores. Starbucks presence aboard Allure of the Seas is another place where our customers want and expect us to be.

Trained baristas will offer signature and seasonal beverages and food, as well as the complete line of Starbucks VIA Ready Brew products, between 7 a.m. to 11 p.m. daily, based on a la carte pricing.

In addition to the Starbucks store, a featured brand in the Starbucks portfolio and a Foodservice provider to Royal Caribbean for the past 10 years, will be served throughout the cruise ship, including in the Adagio main dining room, conference rooms and the ships signature specialty restaurants.

We are passionate about delivering the WOW, said Lisa Bauer, senior vice president of Hotel Operations, Royal Caribbean International. Opening the first ever Starbucks at sea is another example of how Royal Caribbean is delivering distinctive beverage and dining options to our guests and exceeding their expectations. We are offering something that no other cruise brand can.

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