Sands China Secures Playboy Deal

Travel News Asia Latest Travel News Podcasts Videos Friday, 28 May 2010

Sands China and Playboy Enterprises have entered a licensing agreement that will bring two Playboy-inspired clubs to the Sands China properties in Macau. The first Playboy Club is set to launch by year end.

The 12,000 square foot Playboy Club Macau will bring to Asia the famous Playboy Bunnies in a Playboy-inspired decor, featuring Playboy artwork and merchandise. Located at the top of Sands Macau, Playboy Club Macau will offer views of the Macau skyline, a VIP arrival experience, private entertainment and media rooms, live entertainment, private gaming rooms and high limit gaming for the public; as well as a lounge and all that has become synonymous with the Playboy Club brand.

The second phase of the partnership is the much anticipated, over 30,000 square foot, Playboy Mansion Macau. The Playboy Mansion Macau will offer an entirely new nightlife experience capitalizing on the allure and history of the legendary Playboy Mansion. The fully-integrated venue will include bars, lounges, nightclub, gaming and retail. The Playboy Mansion Macau will be located at the future Parcels 5 and 6 and is scheduled to open in the first quarter of 2012.

Mr. Steve Jacobs, President & CEO, Sands China Ltd, said, "Playboy's entrance into Macau is a welcome addition to Sands China Ltd.'s offering for the region, further cementing our promise of providing Asia with unprecedented entertainment and integrated resort amenities for all ages and palates. The location for Playboy Club Macau has seen the likes of Mariah Carey and Michael Wong perform and the presence of the Playboy brand ensures further success and varied entertainment for everyone visiting to Macau."

"The continued popularity of the Playboy brand in Asia and the expected growth of Macau combined with the proven track record of a world-class operator make this partnership with Sands China a great opportunity," added Scott Flanders, Chief Executive Officer, Playboy Enterprises, Inc. "The timing of this new agreement could not be any better as this year marks the 50th anniversary of the Playboy Club and Playboy Bunny. We look forward to continued expansion of our location based entertainment business around the world."

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